Web Wisteria
~ what we do

Every service,
one standard

Six disciplines, one studio. We keep our offering focused so we can keep the quality high. If it's on this list, we do it exceptionally well.

01

Web Design

UI Design UX Research Prototyping Design Systems

We design websites and digital products that feel inevitable - where every element is where it should be, doing exactly what it should do. Our process starts with research, moves through strategy, and arrives at visual systems that are both beautiful and purposeful. We work in Figma, thinking always about the person on the other side of the screen.

What's included

  • User research & competitive analysis
  • Information architecture & user flows
  • Wireframes and interactive prototypes
  • High-fidelity UI design across all breakpoints
  • Design system with reusable component library
  • Developer handoff with annotated specifications
"We design for behaviour, not just aesthetics - understanding how people actually use things before we touch a single pixel."
02

Development

Laravel Vue / React ASP.NET Performance

Performant, accessible, maintainable - the three words we return to every time we write code. We build with Laravel, Vue, React, and ASP.NET Core, choosing the right tool for the project rather than the fashionable one. Our code is clean, documented, and built to be handed over without pain.

What's included

  • Full-stack web application development
  • API design and third-party integrations
  • CMS setup and content modelling
  • Performance optimisation and Core Web Vitals
  • Accessibility audit and remediation (WCAG 2.1 AA)
  • Testing suite and CI/CD pipeline setup
"Good code is code someone else can read, extend, and trust. We write for the next developer, not just the current deadline."
03

Branding

Identity Logo Design Brand Strategy Guidelines

We build brands with roots - identities that grow organically across every touchpoint rather than fracturing under the pressure of real-world use. Brand work at Web Wisteria begins with the question of meaning: what does this organisation believe, and how can its visual language embody that?

What's included

  • Brand strategy and positioning document
  • Logo design (primary, secondary, and mark variants)
  • Colour palette and typography system
  • Iconography and illustration direction
  • Brand guidelines document
  • Application mockups across key touchpoints
"A logo is the beginning of a brand, not the end of it. We build the whole system so it can grow consistently without us in the room."
04

E-Commerce

Shopify WooCommerce Custom Builds Conversion

Conversion-focused storefronts that feel premium without sacrificing usability. Whether you need a custom-built platform or a finely tuned Shopify theme, we approach e-commerce the same way: with deep respect for the purchasing journey and a clear eye on the numbers that matter.

What's included

  • Platform selection and architecture planning
  • Custom theme design and development
  • Product catalogue structure and filtering
  • Checkout flow optimisation
  • Payment gateway and shipping integrations
  • Analytics setup and conversion tracking
"Every friction point costs money. We audit the entire purchase journey and remove every unnecessary step between intent and transaction."
05

Motion & Interaction

GSAP CSS Animation Microinteractions Lottie

Thoughtful animation that guides, delights, and communicates. We use motion as a design tool - to reveal hierarchy, signal state, and reward attention - never as decoration. Our animation work uses GSAP, CSS, and Lottie, always with performance and accessibility as hard constraints.

What's included

  • Motion language definition and principles
  • Page transition and scroll-triggered animations
  • UI microinteraction design and implementation
  • Loading state and skeleton screen design
  • Lottie / SVG illustration animation
  • Reduced motion accessibility variants
"We ask 'what job does this animation do?' before we build it. If the answer is 'none', we don't build it."
06

Consulting

Technical Audit Design Review SEF API Strategy

Sometimes you need a second pair of eyes and a direct opinion, not another agency. We offer technical audits, design reviews, and strategic guidance - including specialist consulting on Serbian Ministry of Finance SEF API integrations (e-fakture and e-otpremnice). We help teams untangle complexity and move forward with confidence.

What's included

  • Technical architecture review and recommendations
  • UX and accessibility audit with prioritised fixes
  • SEF API integration scoping and implementation
  • Performance benchmarking and optimisation plan
  • Team process review and tooling recommendations
  • Ongoing advisory retainer (monthly)
"Consulting without candour is expensive politeness. We tell you what we actually think, even when it's not what you were hoping to hear."
~ investment

How we price work

We don't publish fixed price lists, because good work isn't fixed. Every project has different scope, complexity, and constraints - and pretending otherwise with a pricing table just means someone ends up disappointed.

What we do instead: a short discovery call to understand what you need, followed by a transparent, itemised proposal. You'll know exactly what you're paying for and why. No hidden costs, no scope creep billed at surprise rates.

For ongoing relationships - retainers, monthly consulting, or continued development - we offer predictable monthly rates that scale with your needs.

~ let's grow together

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